TIAA Bank has naming rights to the Jaguars stadium, which means we frequently crossover with them on various promotions, including the Jags Visa Debit Card.
While I didn't design the debit card itself, I did design the marketing materials for the 2021 campaign — animated banner ads, direct mail, magazine ads, and stadium signage.*
SETTING THE TONE
I used the TIAA branded dark blue, the logo's arrow shape, and kept the entire concept simple. This helps establish an appropriate mood for this audience, imply athletic tones, all while keeping focus on the product.*
A thought on banner ads
Many animated banners can be jarring and tacky. I wanted to carry the same minimalist sensibilities of the ads over to the banners, so I added some subtle glitz to the card element only, again keeping focus on this very cool product while avoiding visual discomfort.
*Please note, I am an in-house designer working with the pre-established brands of EverBank, TIAA, GuideWell, The Jacksonville Jaguars, and the Title IX Campaign.