TIAA Bank partnered with the Jacksonville Jaguars to build 100 homes in 5 years as part of an initiative lead by Habitat for Humanity. The challenge was to create a sub-brand that brings both the TIAA and Jags brands together, along with subsequent promo materials.*
MY APPROACH
The Jags colors are black and teal with touches of gold, while TIAA's old brand was primarily two different blues with yellow for the CTA. Both brands mashed together tend to clash, so I went with black and grey as the primary, with yellow still serving as the CTA.
The Jags design team came up with the background illustrations and I directed the colors, type, shapes, and layouts, basing my decisions within a neutral space.
My video includes parallax effects and was featured on the main stadium video boards.
My photography
I proposed being the department photographer to help preserve the budget. Almost all of the photos you see here were shot by me and based off a controlled photo shoot.
Check out more of my commercial photography.
*Please note, I am an in-house designer working with the pre-established brands of EverBank, TIAA, GuideWell, The Jacksonville Jaguars, and the Title IX Campaign.